Privacy Policy

Updated: 16 January 2026

1. Overview

This Privacy Policy explains how Six Six (“we”, “us”, “our”) collects, uses, discloses, and stores personal information when you visit our website, make a purchase, contact us, or book an appointment. We handle personal information in accordance with applicable Australian privacy laws.

2. What We Collect

Depending on how you interact with us, we may collect:

  • Identity and contact details (name, email, phone number, billing/shipping address)
  • Order and payment information (transaction details; we do not store full card details)
  • Appointment/booking details (date/time, service type, notes you choose to provide)
  • Communications (messages sent to us by email, forms, chat, or social channels)
  • Website usage data (pages viewed, device details, IP address, approximate location, cookies)

3. Sensitive Information

Some information connected to optometry services may be health-related and treated as sensitive information. Clinical records and health information are handled through our in-store systems and relevant healthcare processes. Where we collect sensitive information, we do so with appropriate consent or as permitted by law.

4. How We Use Information

We may use personal information to:

  • Provide products and services (process orders, deliver goods, manage returns)
  • Manage bookings and customer support enquiries
  • Send transactional messages (order confirmations, shipping updates, appointment reminders)
  • Improve our website, services, and customer experience
  • Prevent fraud, security incidents, and misuse
  • Comply with legal and regulatory obligations
  • Send marketing communications where you’ve opted in (you can opt out at any time)

5. Marketing Preferences

If you subscribe to marketing communications, we may send updates about products, services, and store news. You can unsubscribe at any time via the link in our emails or by contacting us.

6. Cookies & Analytics

We use cookies and similar technologies to operate our website, understand usage, and support marketing. This may include analytics and advertising tools that help us measure performance and personalise content. You can manage cookies through your browser settings, noting that disabling cookies may affect site functionality.

7. Sharing & Disclosure

We may share personal information with trusted service providers where necessary to run our business, including:

  • Shopify (website hosting, checkout, and related commerce functions)
  • Payment providers (to process transactions securely)
  • Shipping and logistics partners (to deliver orders)
  • Booking and communication providers (appointment scheduling, email/SMS reminders)
  • Analytics and marketing providers (site performance and advertising measurement)

We do not sell personal information. We may disclose personal information where required or authorised by law, or to protect rights, safety, and security.

8. International Transfers

Some service providers (including Shopify and other platforms) may process or store data outside Australia. Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place.

9. Data Security

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, modification, or disclosure. No method of transmission or storage is completely secure, but we apply controls proportionate to the sensitivity of the information.

10. Data Retention

We retain personal information only for as long as needed for the purposes described in this policy, including legal, accounting, or reporting requirements. Clinical and health-related records may be retained in accordance with healthcare recordkeeping obligations.

11. Access & Correction

You may request access to the personal information we hold about you and request corrections if it is inaccurate, incomplete, or out of date. To make a request, contact us using the details below.

12. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of third parties, and you should review their policies directly.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will be published on this page and will apply from the date of publication.

14. Contact

For privacy enquiries, requests, or complaints, please contact us at melbourne@sixsix.com.au.