About SIX SIX

Six Six was founded on the belief that eyewear and eye care should feel as curated and inspiring as any great fashion or hospitality experience. Opening on Little Collins Street in early 2026, our Melbourne CBD flagship redefines what it means to visit an optometrist by blending luxury retail, advanced clinical expertise, and a sense of welcome that feels both warm and quietly confident.

This vision is brought to life through the complementary strengths of our founders. Emma Buckley leads the creative and experiential heartbeat of Six Six. With more than fifteen years shaping the luxury eyewear landscape across APAC, she has worked closely with designer brands, boutique retailers, and global wholesalers, bringing a rare, three dimensional understanding of product, craftsmanship, and client experience. Emma curates every touchpoint within Six Six from the frame edit to the interior palette with a meticulous eye for detail and a deep respect for personal style. Her approach feels intuitive and welcoming, allowing guests to explore eyewear in a way that is expressive, immersive, and free from pressure.

This dedication to personalisation extends into our on site optical lab, a rare and defining feature within Melbourne’s CBD. The lab allows our team to deliver same day lenses for many prescriptions, crafted while guests enjoy the rhythm of the city or continue exploring the store. Our custom lens tinting service transforms eyewear into a true expression of self, offering subtle tonal washes or bold hues finished with the same care you would expect from a bespoke accessory. Precision fittings, frame repairs, and ongoing care are all carried out in house, ensuring that every pair looks, feels, and performs as beautifully as it did on the day it was selected.

The name Six Six, the metric measure of perfect sight, reflects our commitment to clarity in every form from the precision of our clinical care to the refinement of our environment and the intention behind each interaction. At Six Six, guests are hosted rather than processed, guided through an unhurried journey where discovery, individuality, and connection sit at the centre.

Alongside her, Dr Natalie Boffa anchors the practice in clinical excellence. With more than a decade of experience as an independent Melbourne optometrist, and extensive work within multidisciplinary ophthalmology settings, Natalie brings advanced diagnostic capability and therapeutic care that exceeds traditional expectations. Yet it is her presence that sets her apart. Natalie’s consultations are calm, spacious, and deeply human, creating an environment where guests feel seen, heard, and understood. Clinical rigour is matched with warmth, ensuring that every examination moves at a pace that honours the individual.

Six Six exists to elevate the everyday ritual of seeing and being seen. It is more than a boutique optometrist and more than a luxury eyewear destination. It is a new paradigm for optical retail in Australia, one that embraces design, celebrates individuality, and places humanity at the centre of care. As we open our Little Collins Street flagship our purpose remains clear: to create spaces where eye care feels elevated, retail feels intentional, and time spent becomes part of the experience. We invite you to experience a new way of seeing, thoughtfully crafted and uniquely yours.

THE PEOPLE
DR NATALIE BOFFA

Optometrist and Co Founder

Natalie brings a thoughtful, deeply human approach to eye care that sits at the heart of Six Six. With more than a decade of experience as a Melbourne optometrist, including years spent in multidisciplinary clinics alongside leading ophthalmologists, she offers clinical depth that extends well beyond standard practice. Her expertise in advanced diagnostics, therapeutic care, and long term eye health management forms the foundation of our independent optometry practice on Little Collins Street.

What distinguishes Natalie is not only her technical capability but the way she delivers it. Her consultations are unhurried, considered, and shaped around each individual, creating a space where patients feel genuinely understood. At Six Six, she brings clinical excellence into balance with warmth and clarity, guiding every guest through an elevated yet approachable experience that redefines what eye care in Melbourne’s CBD can feel like.
EMMA BUCKLEY

Practice Manager and Co Founder

Emma’s career spans more than fifteen years in the luxury eyewear industry, where she has shaped boutique retail experiences, curated premium brand collections, and led wholesale partnerships across APAC. Her insight into the world of fashion led eyewear is both intuitive and meticulous, grounded in a deep understanding of design, craftsmanship, and the subtle details that define exceptional product.

At Six Six, Emma imagines and curates the environment that surrounds every guest. Her approach blends the refinement of luxury retail with the ease and warmth of hospitality, ensuring the experience feels personal from the moment someone steps into our Melbourne CBD destination. Through her considered curation and intuitive styling guidance, she helps guests find eyewear that elevates how they look, feel, and see. Emma’s vision sets the tone for Six Six as a new benchmark for boutique eyewear in Melbourne, where style and substance meet with intention.